(HUFFINGTONPOST) — The 27 companies that recently pulled their ads from the Village Voice are the newest advocates to join the fight in protecting girls from being trafficked through the publication.

Big-name companies, including the likes of Starbucks, Best Buy and AT&T, were inspired to walk away from Village Voice Media after an online petition urged them to stop supporting a company whose adult ad section, Backpage.com, is believed to help pimps peddle girls and women.

According to a statement released by the office of New York Council Member Brad Lander, trafficking charges were brought against people using Backpage.com in 50 instances in the last three years, in 22 states.

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