BUTTERFINGER® was caught with its pants down today as the Butterfinger BARmageddon News Network (or BBNN) van stalled before a massive crowd on Fifth Avenue in the Gaslamp Quarter, just as thousands of Comic-Con fans were leaving the convention center at sunset. Fans quickly descended into the street and captured video and photos of the embarrassing incident, in addition to snatching up free Butterfinger bars and merchandise that tumbled out the back of the stalled news van. More than 500 lbs. of Butterfinger bars were taken in the fiasco as the crowd rushed to the news van, which was driven by a BBNN news reporting team donning the limited-edition orange underwear specially made for “the end of the world.”

Comic-Con fans watch as Butterfinger spills into the street in the Gaslamp Quarter on Saturday, July 14, 2012 in San Diego, Calif. (Photo by Casey Rodgers/Invision)

Earlier, the BBNN team had been promoting Butterfinger’s “Last Spokesperson Search” at Comic-Con on Friday, July 13, with Emmy-award winning actress Jaime Pressly, and was seen giving away pairs of the limited-edition orange underwear specially designed by Butterfinger – more than 1,000 pairs of underwear were taken by fans who witnessed the vehicle stall.

Anyone with information about the missing Butterfinger bars or orange underwear should contact Butterfinger immediately at Facebook.com/Butterfinger. There, fans may upload any video footage of the incident, signs of the end of world (otherwise known as BARmageddon), or even audition for the role of Butterfinger’s “Last Spokesperson on Earth.”

Media Note: Photos and video of the BBNN van incident available online and by request

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50341467&lang=en