(POLITICO) — Republicans are running a 1.0 digital ground game operation in a 3.0 world — and they know it.
At the GOP leadership retreat this weekend, Chairman Reince Priebus and others sounded the bell for closing the vast technological divide that made all the difference for Democrats in getting out the vote this fall in numbers that stunned the pundit class.
“Let’s host Skype-based training sessions and Google hangouts on campaign strategy, fundraising, door-to-door advocacy, and digital tools,” Priebus urged at the Republican National Committee’s winter meeting in North Carolina. “We need to give the next generation of organizers access to the brightest experts.”
He went on: “And in the digital space, we don’t want just to keep up. We want to seize the lead.”