(FOXNEWS) — Discovery Channel’s popular reality show about a family of gun makers, “American Guns,” came under intense scrutiny in the wake of Friday’s mass shooting at a Connecticut grade school, with people flooding the show’s Facebook page calling for its cancellation.

“I know you all have to make money but would Discovery Channel PLEASE consider ceasing to broadcast the show in the U.K.? Sadly your program makes buying/owning guns seem fun, glamorous, even normal,” wrote one. Another tweeted, “Dear Discovery Channel: it’s not appropriate showing the program American Guns now!” Another weighed in: “With Discovery shows like ‘Sons of Guns’, ‘American Guns’, ‘Ted Nugent’s Gun Country’ etc it’s not surprising how guns r seen as acceptable.”

It seems the critics may have been heard.

A Discovery rep told FOX411 that “American Guns” – which is out of production and not currently broadcasting new episodes – has been canceled and will not return for a third season. This comes as something of a surprise given its growing popularity. The show had a 50 percent ratings increase for its second season premiere, and one of its stars, Renee Wyatt, recently said she would “definitely” be interested in returning for season three. The rep, however, would not link the show’s cancellation to the Connecticut school massacre.


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