(SCIENCEDAILY) — Anti-tobacco television advertising helps reduce adult smoking, according to a study by researchers at the University of Illinois at Chicago’s Institute for Health Research and Policy — but some ads may be more effective than others.

Adults and youth are exposed to a variety of anti-smoking messages on television.

However, no research had been done on whether the ads, produced by various sponsors, impact adult smoking behaviors, or on how the ads differ, says Sherry Emery, a senior scientist at the UIC institute and lead author of the study.


Note: Read our discussion guidelines before commenting.